I am an editorial director who creates best-in-class service journalism that reaches big audiences and drives real business impact. With exceptional storytelling instincts, a keen eye for trends, and a strategic mindset, I excel at developing content strategies that deliver on editorial excellence, audience growth, and revenue performance.
I am currently the deputy editorial director at Wirecutter, the product recommendation service from The New York Times. In this role, I'm leading the expansion of Wirecutter's journalism beyond the product guide. That includes developing new short-form storytelling formats that bring journalists’ reporting to life, as well as planning and executing on holistic editorial packages.
From 2021 to 2024, I led The Strategist, New York Magazine’s award-winning e-commerce and shopping vertical. As the site’s lead editor, I built and managed a team of nearly 30 journalists, launched and grew newsletters (including Secret Strategist and the Strategist Beauty Brief), and expanded into new coverage areas. Under my leadership, The Strategist was named Hottest in E-commerce on Adweek’s Hot List, which noted, “Clever, stylish and with just a touch of lip, The Strategist has elevated the tedious world of product recommendations into high art.”
As a writer, my byline has appeared in the Los Angeles Times, Bustle, Grub Street, and more. I am the recipient of a 2021 ASME Next Award, honoring outstanding achievement by magazine journalists under the age of 30. I graduated magna cum laude from Tufts University.
In my spare time, you can find me walking my one-eyed rescue dog, planning my next outdoor adventure, waking up early on weekends to watch Formula 1 or staying up late on weekdays to cheer on the Celtics. I am based in Boston, Massachusetts.